Lunar is a vintage marketplace with a passion for unique, character-rich pieces. As their audience evolved, they needed a brand and digital presence that felt fresh, expressive, and culturally relevant. We partnered with Flea to reimagine their identity and craft a bold, story-driven website experience.
Lunar needed to reposition its brand for a younger, style-conscious audience while keeping its roots in vintage culture. Their existing digital presence felt outdated and lacked a cohesive identity, making it hard to connect with modern shoppers seeking character-driven, curated finds.
We crafted a fresh, expressive brand identity for Flea, blending retro-inspired elements with bold modern visuals. A new website experience brought their story to life through playful layouts, dynamic typography, and interactive moments — making the brand feel both nostalgic and current.
What was the impact?
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Before & after
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