Grotesks is a template studio for Framer creators, offering clean, modern website templates built for speed and style. As their collection grew, they needed a brand and site refresh that showcased their products clearly while reflecting the creativity of their growing community.
Grotesks existing site felt too product-heavy and lacked the personality and simplicity needed to stand out in a crowded template market. Visitors struggled to quickly grasp the value of the templates or browse collections in a way that felt easy, inspiring, and intuitive.
We redesigned Clonify’s brand and site with a crisp, minimal aesthetic and a focus on usability. Clean layouts, playful moments, and a streamlined browsing experience made it easier for users to discover, preview, and purchase templates — while reinforcing Clonify’s fresh, creator-first identity.
What was the impact?
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Before & after
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